How to Start a Profitable Blog or eCommerce Business From Scratch in 2024.

My strategy is designed to assist a total novice with only limited technical abilities to start an online business and be profitable in mere months.

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Make Your Blog or eCommerce Strategy State of the Art for 2024.

The same strategies presented here can be used by veteran bloggers and eCommerce store owners to grow their business dramatically in a matter of months.

Choose Target Markets With Max $ Potential

Finding the right target market is paramount - one that is broad enough to capture a large audience yet sufficiently focused to tailor to a niche. Maximize your website revenue by prioritizing income potential, market demand, and proven performance over your personal passions.

Multiply Your Backlink and SEO Success

Become a link building expert in 2023 by using the most effective backlink acquisition strategies. My method balances link quality, quantity and diversity to build domain authority and harness organic traffic potential. Gain access to free content, leverage guest posts and optimize your process to boost your site ranking and SEO success.

Execute a Powerful Monetization Strategy

Build a highly profitable affiliate marketing plan to monetize your website in a significant and scalable way. My actionable steps will help you execute a lucrative and meaningful affiliate marketing strategy so you can enjoy short term results while achieving long term objectives.

Organic Search Growth
Organic Keywords
Traffic Growth

4 Main Steps to Build and Monetize Your Blog or Online Business

Each step is defined in detail in my materials

Define Your Niche or Product / Service

Build and Launch Your Blog or eCommerce Site

Scale Your Content and Audience

Monetize Your Traffic and Increase Conversions

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I think Peter's secret weapon is that he values analyzing detailed data sets as much he loves discussing big ideas. He has a unique way of balancing the macro with the micro and his insights into how to bring content and commerce together are invaluable. Working with Peter means working smart and getting fast results.

Tom Fougerousse

Vice President of Operations at JM Bullion

Peter has a knack for seeing the big picture and understanding the precise steps to take to achieve real-world sales goals. He knows the ins and outs of building an e-commerce business from the ground up and that experience lends itself to creative and data-driven marketing strategies covering search, social and content, that really work.

Mike McQuaid

Global Senior Vice President, Digital Sales at Hitachi Vantara

Peter is a serious talent in the field of digital marketing, search engine optimization, and content marketing and I highly recommend working with him. His insights and expertise paired with his energy and commitment to each project make him an invaluable asset.

David Bradley

Co-Founder and Senior Vice President at Movement Search

Time to build your online business. Follow my guide and post your questions!

All of my experience has taught me that whether you are selling your own product on an eCommerce site or someone else’s through affiliate programs, the critical parts of the winning formula are the same in 2024.

The notion that you can simply “write great content and they will come” is outdated. Similarly, it is no longer possible to succeed at eCommerce without a strategy that separates you and your product from the pitfalls of competing with drop-shippers on Amazon. Whether you are funnelling buyers to your cart, or someone else’s cart as an affiliate, there will be major overlap in your sales strategy when it comes to Content Marketing and SEO (Search Engine Optimization). Content marketing is the best way to improve your search engine optimization. Your job as the founder of a new online business (blog, service provider, retailer) or as a marketing professional in an established business is to help people find what they want in searches and provide a solution to their needs. It is essential to beat the competition in the practice of answering people’s questions – this is your most valuable product. To get many eyes on the answers and solutions that you provide, you need to outperform the competition at pushing your message and brand (personal or corporate) deep into the online expanse of your particular vertical.

FILTER YOUR AUDIENCE WITH A WELL TARGETED NICHE

If you are learning how to start a blog and you want to get to the point of generating a serious income soon, you need to think like a growth hacker, not like a writer. If you are learning how to sell your product online and you want to really increase your sales, you need to think like a growth marketing expert, not like a store owner.

I have grown multi-million dollar online businesses from zero and maintained high growth rates for many years in a row. Through both successes and failures, I have learned that you need to scale your growth strategy. One success begets the next and pays for the expansion of your vision.

FOR GROWTH HACKING YOU NEED POSITIVE FEEDBACK LOOPS

I just launched this blog in Jannuary of 2021, if you are reading these words it is due to the same strategy.

If you treat your blog like a tech startup from day one you will graduate from being a struggling writer to being the CEO of a successful startup. If you treat your online store like a tech startup from day one you will see your online sales dwarf your brick and mortar sales and leave the competition in the dust.

If you want to learn how to do this, you have come to the right place.

MOST ADVICE ON THIS TOPIC IS A RECIPE FOR FAILURE

On most digital marketing blogs, you will read through endless filler content to get to a small nugget of useful information. This is because it used to be a great strategy to write more rather than provide useful information. Even worse than filler content that wastes your valuable research efforts are the outdated strategies that lead you down the wrong path and destroy any opportunity for success.

With many years of effort, even the outdated strategies of simply writing about your passions and following the “write great content and they will come” advice may work. But, if you are like most people, you cannot afford to spend years grinding away for a distant payout – that delay will necessitate dividing your valuable time and slow you down further. Ultimately 95% of all businesses fail and that is true for blogs and other online businesses.

My purpose here is to help you avoid the old ways and make your blog or eCommerce strategy state of the art for 2024.

TO GROW YOUR REACH – SCALE CONTENT CREATION

If you intend to grow your blog or your eCommerce site like a tech startup, you cannot bog yourself down with too much writing. At the same time, you MUST perform vital tasks that multiply your content creation efforts. For example, you must do the keyword research – you need to use that data to create outlines for writing content and you must take care of all the necessary content updates for SEO over time.

Among other things, the following tasks must take priority over being a writer when it comes to your content creation efforts:

  1. Topic Analysis
  2. Keyword Research and Analysis
  3. Competitor Analysis
  4. Content Creation Outlines
  5. Content Creation (Mostly Through Outsourcing)
  6. Editing and Updating for SEO
  7. Optimizing Sitemaps, Feeds and Internal Links
  8. Publishing Content on Your Site

    followed by the most critical steps
  9. Publishing Guest Posts on Other Sites (Guest Blogging)
  10. Social Bookmarking through a Network of Influencers (Partnerships)
  11. Link Building / Link Popularity
  12. SERP (Search Engine Results Page) Reports

and back to step 1

I will teach you all of the best methods to get results from these efforts. Performing these tasks well will result in traffic growth.

Monetizing your traffic is your next priority:

The monetization strategy varies depending on whether you are an affiliate, a retailer, a service provider, a combination of any of these or something in-between. I cover all of the different strategies.

Most people do not know how to make digital marketing strategies work. My goal is to make it simple with step-by-step processes that will ultimately become second nature to you and your team.

My objective is to get you from zero to the point of making profits, not in a few years but rather in a few months. If you are already generating some revenue, I want to help you multiply your profits dramatically in a similar time-frame.

The Four Main Components of My Strategy

1: Define Your Niche, Product or Service

I’VE DONE MARKET RESEARCH FOR MY ONLINE BUSINESSES AND MANY OTHERS IN A VARIETY OF VERTICALS

I can help you find your niche and value add. It is critical that you get this step right or you will lose a lot of time and risk failure. The good news is that you can adapt your offering once you figure out where you missed the mark. Choose your target market well, based on competitor and niche analysis + market demand analysis.

2: Build and Launch Your Blog or eCommerce Site

I’VE BUILT A MYRIAD OF WEBSITES AND WILL HELP YOU CHOOSE THE BEST TOOLS FOR THE JOB

Whether it is web hosting services, Email marketing software, or the right marketing plugins, I will help you choose the right tools for the job. I will help you to plan a content strategy. You will have the best setup right off the bat – a fast site that is responsive and SEO-optimized. You will be set up to grow faster than the competition with the right tools, marketing methods, and your expertise.

3: Scale Your Content and Grow Your Audience

I WILL SHOW YOU HOW TO WORK WITH THE PLAYERS IN YOUR NICHE TO PUBLISH CONTENT AT SCALE AND GROW YOUR AUDIENCE

Focus on scaling your efforts through outsourcing and working smart. You will have to work very hard, especially in the beginning, but you will work on the tasks that have the most impact on your success. With my strategy, you will build Domain Authority (DA) as fast as possible, pitch and land guest posts, work on link building with influencers, and gain credibility in your vertical.

4: Monetize Your Traffic and Increase Conversions Faster

CREATE A POSITIVE FEEDBACK LOOP BY MONETIZING EARLY ON AND PUTTING THE REVENUE BACK INTO CONTENT GENERATION

I will help you choose the right strategy to generate revenue based on the market opportunities in your niche. Ads and affiliate programs, or product sales in the case of a retail site, will be your main source of income after you generate traffic. My strategy also includes business consulting so you can start generating income right away. Making profits before you have started to attract a significant audience will help fund your scaling efforts.

I know from personal experience that as long as you’re willing to do the hard work, you will pull this off. I am here to help you succeed.

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great together !

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