The Marketing Intelligence Layer
The Marketing Intelligence Layer is the system I build inside every client. It connects to every platform you spend or measure on, across every brand you run, so any question about performance gets answered from live data in minutes instead of hours of exports and spreadsheets. Then it audits, briefs, alerts, reallocates, pushes the changes with your sign-off, and remembers why.
▸ Less wasted spend · more new customers · every dollar accounted for
01 // Connect
One connection per platform, read live, across every brand you run. Nothing is exported and nothing is copied. The question goes to the source and the answer comes back. Add a platform and it joins the same picture.
Spend
Measure
Lifecycle
Attribution
02 // Run
Ask
Which brand’s cost per new customer moved this week, and why? Which campaigns are spending without converting? Ask in plain language. The answer comes from live data at the moment you ask, not from last Tuesday’s export.
Watch
Wasted spend, broken tracking, misconfigured targeting: flagged automatically, on every account, across every brand. A weekly executive brief publishes itself. When something moves outside its normal range, the alert lands in Slack before anyone has to go looking.
Decide
The same data feeds a monthly budget-reallocation model and a quarterly growth review, so money moves toward what is earning it. On evidence, not on whoever argued loudest in the meeting.
Act
Bid, budget, audience, and creative changes go back out: directly through the Meta API, and through Google Ads Editor and Microsoft Ads Editor for search. Nothing goes live without sign-off. Every write is logged and reversible.
Cadence //
03 // Remember
Every decision, business rule, prior result, and lesson learned is written into a structured knowledge base inside the project: what your goals are, which campaigns are off-limits, why a change was made, what went wrong last time.
Each new session starts with full context instead of a blank slate. Over time it becomes the institutional memory of your marketing, and it stays with you when people don’t.
Read at the start of every session. Written at the end of every one.
04 // Report
Four of the documents the layer produces, redrawn with the numbers and names removed. What survives is the shape of the insight: a target tracked to the week, a customer base cross-checked across sources, every account change marked on the spend it changed, and a quarter reviewed channel by channel.
PF // Weekly executive brief
ON TRACKPF // Customer base report
CROSS-CHECKEDPF // Account changes & impact
SIGNEDPF // Quarterly growth review
COMPOUNDING05 // Trust
0
copies stored
Nothing is copied or stored from the platforms. Every figure is read from the source at the moment of the question.
100%
of writes logged
Every change is recorded and reversible. You always know what changed, when, and why.
1
human sign-off, every change
Recommendations are automatic. Pushing them live never is. A person approves each one first.
Built inside your business. Yours to keep.
Two emails and one call. I’ll tell you honestly whether the layer would pay for itself in your business, and how fast.